Blue 4 Ben: Show Your Support at New World Gifts

benBen was a healthy four-year-old who was just diagnosed with an aggressive brain tumor.

Now he and his family need help and support from the Western New York community.


As an identical twin, Ben’s parents always dressed him in blue so others could tell him apart from his brother Jack. So we are showing our support by wearing Blue 4 Ben.

On Saturday March 8th New World Gifts will be showing our support with this special offer……..Come to the shop wearing blue, purchase a “Blue4Ben” bracelet, and receive 20% off your merchandise purchase. 

In addition to the sales of the bracelets,  New World Gifts will donate 20 % of it’s profits that day to support Ben and his family.

Please share with your family and friends!

To follow his mom’s updates about his treatment and recovery, please visit


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